Sales Benchmarks: The 30/50 rule for cold emailing cold ...
Once you have your tracking in place, there are specific benchmarks you should be hitting to know if you've got a healthy funnel. Opening rate: Minimum 30%. If less than 30% of the people you send cold emails to are opening them, this is a problem you need to deal with. An open rate below 30% makes every other part of your sales process harder.
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